I
refer to the story in herald.net reporting from the Boeing Investor Day on May,
21st 2014. Reading the article we must come to the conclusion that
a clean sheet design B757/767 successor will not happen for some time.
After the
financial B787 debacle, which is now between $23 and $25 billion in the reds and
with a costly B777X program ahead nobody in the Boeing upper management will
have the will to try to sell another technical and financial adventure to the
shareholders.
One could
say that Boeing now has all the learning about how to develop and produce a fiber
carbon aircraft and the development of the B777X wing would give further
experience and would lower the risk. But this aircraft – a B757/767 successor –
would have different competitors, coming partly from Boeing itself. The B737MAX-9
and the A321neo from the lower side, the B787-8 and a A330neo from the upper
side. Of course, the B737MAX-9 and the A321neo would not be able to do the
critical B757 missions and the A330neo and the B787-8 are optimized for longer
ranges and thus would not offer optimized costs for, say, a 4000nm mission. But
this market segment alone, which can not be served by the B737MAX-9 and the
A321neo, would be too small to present a
business case with another $10-$15 billion investment upfront.
Sales
prices would also be a problem with a A330neo, which, with a 2018 EIS by 2025
could have written down development costs and could be given to customers for
prices we see today for the baseline A330 (escalated by inflation, of course).
Boeing
yesterday made clear (as Airbus did before) that future aircraft will (for the
foreseeable future) only see incremental developments rather than revolutionary
designs. The plans from Airbus for an electric regional aircraft might be the
only exception, but we have to wait another few years to see if this concept will
really become reality.
Is there a
demand for a B757/B767 successor? Yes, of course! Will Boeing sell one aircraft
less if they (and Airbus) don’t do it? No! And this is what counts for the shareholder.
Period!